Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at luce-pizz.world, place orders, interact with our services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and care.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, or otherwise interacting with Pizza Luce, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable data protection regulations.

1. About Us

Pizza Luce is a food service business operating in the United States. We provide customers with delicious food offerings including pizzas, appetizers, beverages, and other menu items through our physical locations and our online ordering platform.

For any privacy-related questions, requests, or concerns, please contact us using the details provided in the Contact Us section at the end of this policy.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we may collect include the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in promotions, or contact us directly, we may collect personal identification information such as:

• Full name
• Email address
• Phone number
• Mailing address and delivery address
• Billing address
• Date of birth (where required to verify age or for promotional purposes)
• Username and password for account access

2.2 Payment and Financial Information

When you place an order or make a payment through our website, we collect payment-related information. However, please note that full payment card details such as credit card numbers are processed securely through third-party payment processors and are not stored by Pizza Luce directly. We may collect:

• Last four digits of credit or debit card numbers
• Billing name and billing address
• Transaction history and order records
• Payment method type (e.g., credit card, debit card, digital wallet)

2.3 Order and Transaction Information

We collect information about the orders and transactions you make with us, including:

• Items ordered, quantities, and special instructions
• Order date, time, and frequency
• Delivery preferences and delivery location
• Order history and purchase records
• Loyalty points, rewards, and redemption history (if applicable)

2.4 Usage Data and Website Activity

When you visit our website, we automatically collect certain information about your interaction with our platform. This usage data may include:

• IP address
• Browser type and version
• Operating system
• Referring and exit pages
• Pages viewed and time spent on each page
• Clickstream data and navigation behavior
• Search queries submitted on our website
• Date and time of access
• Links clicked and features used

2.5 Device Information

We may collect information about the device you use to access our website or application, including:

• Device type (e.g., smartphone, tablet, desktop computer)
• Device identifiers (e.g., device ID, advertising ID)
• Mobile network information
• Hardware model and software version
• Screen resolution and display settings

2.6 Location Data

With your permission, we may collect precise or approximate geolocation data to facilitate delivery services, display nearby store locations, and improve your ordering experience. You may withdraw this permission at any time through your device settings.

2.7 Communications and Customer Support Data

When you contact us for support, provide feedback, or communicate with us through email, chat, social media, or phone, we may collect:

• The content of your messages and communications
• Contact information you provide
• Records of correspondence and support tickets
• Feedback, reviews, and survey responses

2.8 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity and preferences. For detailed information about how we use cookies, please refer to the Cookie Usage section of this Privacy Policy.

2.9 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms when you connect your social media account to our services
• Third-party delivery platforms and ordering partners
• Analytics and advertising partners
• Publicly available sources
• Business partners and referral sources

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes, including but not limited to the following:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders and delivery requests
• Managing your account and providing access to account features
• Sending order confirmations, receipts, and status updates
• Coordinating delivery logistics and communicating with delivery personnel
• Processing payments and preventing payment fraud
• Providing customer support and resolving disputes or complaints
• Honoring refunds, exchanges, or promotional offers

3.2 Analytics and Service Improvement

• Analyzing how users interact with our website to improve usability and design
• Monitoring website performance and identifying technical issues
• Conducting internal research and data analysis
• Developing new products, features, and services based on customer behavior and preferences
• Understanding customer preferences and demand trends in food ordering
• Evaluating the effectiveness of promotional campaigns and marketing strategies

3.3 Marketing and Promotional Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Notifying you about new menu items, seasonal promotions, or limited-time offers
• Personalizing content, recommendations, and advertisements based on your preferences and history
• Running sweepstakes, contests, loyalty programs, and other marketing campaigns
• Displaying targeted advertisements on our website and third-party platforms

You may opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any marketing email we send you, or by contacting us directly at [email protected].

3.4 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from law enforcement and government authorities
• Preventing, detecting, and investigating fraud, abuse, and security incidents
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Enforcing our Terms of Service and other applicable policies

3.5 Business Operations

• Managing our internal business operations, records, and accounting
• Conducting audits and quality assurance activities
• Evaluating potential business transactions such as mergers, acquisitions, or asset sales
• Training staff and improving our service standards

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary consideration. However, we may share your information with certain third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers to assist us in delivering our services. These service providers may have access to your personal information only to the extent necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your information. Our service providers may include:

• Payment Processors: Companies that process credit card and payment transactions securely on our behalf
• Delivery and Logistics Partners: Third-party delivery platforms and courier services that fulfill your orders
• Cloud Hosting and IT Providers: Companies that host our website, databases, and IT infrastructure
• Email and Communication Platforms: Services used to send transactional and marketing emails
• Analytics Providers: Companies such as Google Analytics that help us understand website usage and performance
• Customer Support Tools: Software platforms used to manage customer inquiries and support tickets
• Marketing and Advertising Platforms: Companies that assist with targeted advertising and promotional campaigns

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when we reasonably believe that such disclosure is required or permitted by law, including in response to:

• Court orders, subpoenas, or other legal processes
• Requests from law enforcement or regulatory agencies
• Situations involving threats to public safety or national security
• Legal proceedings in which Pizza Luce is a party

4.3 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your personal information may be transferred to the acquiring entity or successor organization as part of that transaction. We will notify you of any such transfer and any changes to this Privacy Policy that may result.

4.4 With Your Consent

We may share your personal information with third parties when you have given us explicit consent to do so, such as when you authorize us to share your information with a third-party loyalty program or partner business.

4.5 Aggregate and De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other business purposes. This information does not constitute personal information.

5. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing efforts. Cookies are small text files stored on your device when you visit a website.

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for the basic functionality of the website, such as maintaining your shopping cart and login session.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting information about pages visited and time spent.
• Marketing and Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
• Preference Cookies: Remember your preferences and settings, such as language preferences and saved addresses.

5.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality and performance of our website. You may also opt out of interest-based advertising through the Network Advertising Initiative (NAI) opt-out tool or the Digital Advertising Alliance (DAA) opt-out tool.

For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy, which is available on our website.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Secure Payment Processing: Payment transactions are processed by PCI-DSS compliant payment processors. We do not store full credit card numbers on our systems.
• Access Controls: Access to personal information is restricted to authorized employees and contractors who need it to perform their job functions.
• Firewalls and Intrusion Detection: We employ firewalls and security monitoring tools to detect and prevent unauthorized access to our systems.
• Regular Security Assessments: We conduct periodic security reviews and vulnerability assessments to identify and address potential weaknesses.
• Employee Training: Our staff receive regular training on data privacy and security best practices.
• Data Minimization: We collect only the personal information necessary for the stated purposes and avoid retaining data longer than necessary.

7. Your Privacy Rights

Depending on your state of residence and applicable law, you may have the following rights with respect to your personal information. We are committed to honoring these rights and will respond to verified requests within the timeframes required by law.

7.1 Right to Know and Access

You have the right to request information about the personal data we have collected about you, including the categories of personal information collected, the purposes for which it is used, and the categories of third parties with whom we share it. You may also request a copy of the specific personal information we hold about you.

7.2 Right to Correction

If you believe that any personal information we hold about you is inaccurate or incomplete, you have the right to request that we correct or update that information. You can also update certain account information directly by logging into your account.

7.3 Right to Deletion

Subject to certain exceptions provided by law, you have the right to request that we delete the personal information we have collected about you. Please note that we may be required to retain certain information to comply with legal obligations, complete pending transactions, or for other legitimate business purposes permitted by law.

7.4 Right to Data Portability

Where technically feasible and required by applicable law, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to request that we transmit this data to another controller.

7.5 Right to Opt Out of Sale or Sharing of Personal Information

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the right to opt out of the sale or sharing of their personal information for cross-context behavioral advertising. To exercise this right, please contact us using the information provided in the Contact Us section or click the "Do Not Sell or Share My Personal Information" link on our website.

7.6 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit the use and disclosure of sensitive personal information (as defined under the CPRA) to purposes necessary to provide the requested services or as otherwise permitted by law.

7.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices, or provide you with a lower quality of service because you exercised your privacy rights.

7.8 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please submit a verifiable request to us by:

• Email: [email protected] with the subject line "Privacy Rights Request"
• Website: luce-pizz.world

We will verify your identity before processing your request to protect the security of your information. We will respond to verified requests within 45 days, with an extension of an additional 45 days where necessary, as permitted under applicable law. We may ask you to provide additional information to verify your identity.

You may designate an authorized agent to submit requests on your behalf. If you use an authorized agent, we may require proof of your signed authorization and verification of your identity directly with us.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the type of information and the context in which it was collected:

When personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention and disposal procedures.

9. Children's Privacy

Pizza Luce does not direct its website or services to minors, and we do not knowingly collect personal information from children under 18 years of age. If you are under 18, please do not use our website or provide any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under 18 without appropriate consent, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

We comply with the Children's Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13 years of age. If we discover that we have collected information from a child under 13, we will delete it promptly.

10. International Data Transfers

Pizza Luce is based in the United States and primarily operates within the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

Data protection laws in the United States and other countries may differ from those in your home country. By using our website and services, you consent to the transfer of your personal information to the United States and any other countries in which we or our service providers operate.

We take appropriate measures to ensure that any international transfers of personal information are carried out in accordance with applicable data protection laws and that your information receives an adequate level of protection. Where required, we implement appropriate safeguards such as standard contractual clauses or other legally recognized transfer mechanisms.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated by Pizza Luce. These third-party platforms have their own privacy policies, which govern the collection and use of your information on those platforms. We are not responsible for the privacy practices of any third-party websites or services.

We encourage you to review the privacy policies of any third-party websites or services you visit before providing them with any personal information. The inclusion of a link on our website does not constitute an endorsement of that third party's privacy practices.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023. In addition to the rights described in Section 7, California residents have the following rights:

• Right to Know: You have the right to know what personal information we have collected, used, disclosed, and sold about you in the preceding 12 months.
• Right to Delete: You have the right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes.
• Right to Limit Use of Sensitive Information: You have the right to limit our use and disclosure of sensitive personal information to certain permitted purposes.
• Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA/CPRA rights.

To submit a California privacy rights request, please contact us at [email protected]. We will verify your identity and respond to your request within 45 days, with an extension of up to 45 additional days where reasonably necessary.

For the period covering January 1, 2025 through December 31, 2025, we processed privacy rights requests from California residents in accordance with CCPA/CPRA requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website
• Send an email notification to registered users (where appropriate and required by law)

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our website and services following the posting of an updated Privacy Policy constitutes your acceptance of the changes.

14. How to File a Complaint with a Data Protection Authority

If you believe that Pizza Luce has not adequately addressed your privacy concerns or has violated applicable privacy laws, you have the right to file a complaint with the relevant data protection or consumer protection authority.

14.1 Federal Trade Commission (FTC)

In the United States, the Federal Trade Commission (FTC) enforces consumer protection laws, including provisions related to unfair or deceptive practices in privacy and data security. You may file a complaint with the FTC at:

• Website: www.ftc.gov/complaint
• Phone: 1-877-382-4357
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

14.2 California Privacy Protection Agency (CPPA)

California residents may file complaints with the California Privacy Protection Agency (CPPA), which is responsible for enforcing the CCPA/CPRA:

• Website: cppa.ca.gov
• Email: [email protected]

14.3 State Attorneys General

You may also file a complaint with your state Attorney General's office, which may have authority to investigate and enforce state privacy laws applicable to your situation.

Before filing a complaint with any regulatory authority, we encourage you to contact us directly at [email protected] to give us the opportunity to resolve your concerns promptly.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy inquiries promptly and transparently.

We aim to respond to all privacy-related inquiries within 30 business days of receipt. For verified consumer rights requests submitted under CCPA/CPRA or other applicable state privacy laws, we will respond within the timeframes required by law.